Monthly Archives: August 2012

Likes, Comments and Shares (and what they mean)


So you know, this week’s post is going to be a little different than most…

As a fairly avid social media user I tend to get a few questions about Facebook.  Everything from how to edit your profile, to what strategies companies should employ to engage their customers.  Lately I have been asked the same question by a few people though so I thought I would give a quick rundown on here.  Hope it’s helpful!

The question is: What exactly do likes, comments and shares on Facebook do and why do people ask me to do them?
There are a few layers we can answer this on, so let’s start at the most simple and work our way down the rabbit hole.

Level 1 – Basic function: You probably already know this.
Facebook Social Options
Like: If I click “like” on this status.  Both the artist and the world can see that I appreciate this content.  It helps people know what they should be posting; it’s just a little show of support.

Comment: If I choose comment, I can drop a quick note or question.  This allows for the “social” in social media; this allows for interaction.  As much as someone may appreciate your “like” they can’t tell you they appreciate it & even if they try you won’t receive a notification to let you know.

Example of shareable contentShare: Sharing is caring.  If I clicked “Share” on Shane’s status I would be sending out his content to all my friends.  Might make some sense in this situation, but even more if his status said: New album coming out on Oct. 23!.  Clicking share allows me to actively spread the word.  Share is also useful when you see content you just really love:

When you see a great article or link, “share” allows you to spread it to more of your friends, give them a chance to read/watch/listen/interact with the content you found helpful.  As you can see on this post.  65 liked 18 shared.

Liking a pageNote: Liking a page is different than liking a status/link/photo when you like a page you are essentially subscribing to their updates or asking facebook to show you what they post.

Level 2 – Hidden Personal Function: Where things get interesting…

Facebook has an algorithm hidden inside your account.  It’s called Edgerank. Edgerank’s job is to sort out what content you ACTUALLY want to see.  Sometimes it’s nice often I hate it…but it’s there.  What edgerank does is look at what content you find interesting and fill your newsfeed with that, how does it know what you find interesting?  By tracking your interactions!

So… If you “like” Rubbermaid and always click “like” or often comment on Rubbermaid’s statuses, facebook is going to assume you REALLY like rubbermaid and update you on everything they do.  But if you “like” Mc Donalds  and never ever like/comment/share then after a while facebook will assume you don’t actually care about McDonalds that much and remove them more and more from your newsfeed.    This happen both with pages you like as well as your friends.

Level 3 – Why people/companies/artists/bloggers/”inspirational” posts ask you to like/comment/share

There are a number of possibilities.

  1. They need exposure.  When you “like” or comment on something, it CAN appear in your friends news feeds.  Commented on a postThis especially happens when multiple of your friends like or comment on something.  Remember Kony 2012?  After 34 of your friends liked it…you checked it out.  Even if you don’t see it in the newsfeed it definitely pops up briefly on the little micro reader in the top right.Little like
    The same is true of shares but even better.  People who share are your best friends when you are trying to get the word out about something.  Sharing essentially posts that content right into all your friends newsfeeds, exactly the same as if you posted a status.  Shares, do exactly that, they say to your friends…I think this is cool and want to pass it along to you.
  2. They want to stay in your edgerank.  The few pages that know about/understand edgerank…want you to see their future posts
  3. They genuinely want to interact with you. Hopefully this is the reason.  This is the function of comments.  This is essentially the function of social media.  interaction.  People who genuinely want to interact with you are the best pages to be on.
  4. They want to be cool.  Hopefully this is not the reason of any page you are following but you know those “Click ‘Like’ if you think ducks are cute” photos…they just want likes to be cool…they are lame.

So hopefully I helped make things a little more clear for those who are interested.  For the rest of you…it’ll be back to normal next week

So go ahead, like, comment and share away!  Help expose great content you like to your friends and avoid people who just want to feel cool.

P.s. If you like what I do on this blog, feel free to like, comment and share it around!  Reasons 1-3 apply.  If you are in the article there are little share buttons below to make it easy.  Thanks!

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Nothing Looks Easy Without a Lot of Hard Work


It has been a long time since my last blog.  A combination of insane busyness, both work-wise and personally.  Back at it now!

Yesterday, my wife and I took our kids to the park, my oldest daughter rode her bike.  She’s still working on mastering the bike and often (once she gets tired) there is some whining that accompanies the second half of the trip.  For her biking is hard work.

At one point in our journey her bike fell over while trying to navigate a curb.  After we got her up and dusted her off, she said she was done.  She wanted to walk home.  But I reminded her of what we were up to last weekend.  Last weekend I had the opportunity to do the video work for Shake The Lake.  Shake the Lake is a great music/action sports festival in Alberta, one component being BMX.

My kids were amazed at the things these guys could on on their bikes. Huge flips and tail whips that looked almost effortless.  The kids also took note of how often they fell.  But they got back up.  That was the lesson I reminded Lilah of yesterday.

I was having breakfast with a good friend a couple days ago.  We haven’t seen each other for a few years and were catching up.  As time went on we came to the subject of marriage and relationships.  Some marriages of our mutual friends are strong and others that have dissolved and many are in between.  But all of them, maybe even especially the strong ones, require hard work.  I believe my wife and I have a very strong marriage.  It may even look pretty easy to most people.  My wife is a wonderful woman, a great mother, makes me laugh a lot and is the kind of person everyone loves to be around.  In some ways it is easy, it’s certainly easy for me to keep falling in love with her.

But it still takes hard work.  I can be a selfish guy.  It takes me reminding myself on a regular basis that I promised to always put myself second, even more than that, that God calls me to give up my life for her.  It takes effort, to observe how she is doing and remember to take appropriate time away from work when it’s too much for her.  It takes work to have difficult conversations when I don’t want to.  I love my wife and I love my marriage but as easy as it is to love her, it takes hard work to be a good husband.

I was catching up on podcasts yesterday, listening to “The Rockstar Branding Podcast”  which is a regular for me.  They were talking about Carly Rae Jepsen and her “instant” rise to fame; they pointed out that it has been far less than instant.  I pay quite a bit of attention to the music industry and that was my impression.  However, it’s not true. She’s been working it for years.  She placed 3rd on Canadian Idol five years ago, released a full album 4 years ago and has been working hard and hustling ever since.  I know what that is like.

As you many of you know I have the privilege of working with an incredible artist by the name of Luke Dowler.  I have been working with Luke for about 4 years and he was pushing hard for another 5 years before that.  I cannot tell you how many hours Luke has put into performing, rehearsing, mastering the guitar, writing songs, creating videos, interacting online, etc.  I have also put in countless hours making phone calls, landing interviews, blasting links, talking to promoters, working the label, sending e-mails, etc.  I have spent many nights without going to bed at all so we can make deadlines.  Luke has spent many days driving half dead vans across the continent.  It is a crazy amount of work.

Luke Dowler has a new Album coming out on Sept. 18th.  It is crazy good, and we are very hopeful that it will do really well.  When that happens, I’m sure, Luke Dowler will be called a newcomer, an instant success.

Nothing looks easy without a lot of hard work.

p.s. if you are willing to help Luke and I, we would really appreciate it.  Below is his latest video.  They did a great job on it.  If you would be willing to share it/pass it along to some friends, in honestly makes a MASSIVE difference.


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