Tag Archives: ads

Noise


Noise. We are surrounded by it. We are inundated by it. We get used to it.

Every day we are surrounded by more noise, more messages, more advertising than at any other point in history. I read a stat recently that more content is uploaded onto YouTube in 60 days than the major TV networks created on their first 60 years. That’s a lot of video! Stats vary but it would seem that most of us see/hear approx. 5000 ads per day. Eric Schmidt recently said that “Every two days now we create as much information as we did from the dawn of civilization up until 2003”

It’s a noisy world.

So we adapt. We filter. We become incredibly proficient at filtration, we have to. I scroll down my twitter feed and only click on the links that interest me or seem important. Same with the news site. Same with TV. We don’t even notice the plethora of ads on the side of Facebook unless one “jumps out” that is our brain, trained to filter without us even having to “see” the content. Every time an advertising executive spends a million dollars to cut through the clutter, we adapt, our filters get stronger. It’s how you survive a noisy environment.

Here’s the problem.

What if what is good for us, isn’t what catches our eye? What if we don’t like the truth, we need to hear? What if the words that nourish, aren’t what interest us. If our brains are instantly filtering the world through what we want to see, what happens to the other “content” that we need to see?

How do we listen to “still small voice”s in a world of noise?

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