Tag Archives: branding

Nothing Looks Easy Without a Lot of Hard Work


It has been a long time since my last blog.  A combination of insane busyness, both work-wise and personally.  Back at it now!

Yesterday, my wife and I took our kids to the park, my oldest daughter rode her bike.  She’s still working on mastering the bike and often (once she gets tired) there is some whining that accompanies the second half of the trip.  For her biking is hard work.

At one point in our journey her bike fell over while trying to navigate a curb.  After we got her up and dusted her off, she said she was done.  She wanted to walk home.  But I reminded her of what we were up to last weekend.  Last weekend I had the opportunity to do the video work for Shake The Lake.  Shake the Lake is a great music/action sports festival in Alberta, one component being BMX.

My kids were amazed at the things these guys could on on their bikes. Huge flips and tail whips that looked almost effortless.  The kids also took note of how often they fell.  But they got back up.  That was the lesson I reminded Lilah of yesterday.

I was having breakfast with a good friend a couple days ago.  We haven’t seen each other for a few years and were catching up.  As time went on we came to the subject of marriage and relationships.  Some marriages of our mutual friends are strong and others that have dissolved and many are in between.  But all of them, maybe even especially the strong ones, require hard work.  I believe my wife and I have a very strong marriage.  It may even look pretty easy to most people.  My wife is a wonderful woman, a great mother, makes me laugh a lot and is the kind of person everyone loves to be around.  In some ways it is easy, it’s certainly easy for me to keep falling in love with her.

But it still takes hard work.  I can be a selfish guy.  It takes me reminding myself on a regular basis that I promised to always put myself second, even more than that, that God calls me to give up my life for her.  It takes effort, to observe how she is doing and remember to take appropriate time away from work when it’s too much for her.  It takes work to have difficult conversations when I don’t want to.  I love my wife and I love my marriage but as easy as it is to love her, it takes hard work to be a good husband.

I was catching up on podcasts yesterday, listening to “The Rockstar Branding Podcast”  which is a regular for me.  They were talking about Carly Rae Jepsen and her “instant” rise to fame; they pointed out that it has been far less than instant.  I pay quite a bit of attention to the music industry and that was my impression.  However, it’s not true. She’s been working it for years.  She placed 3rd on Canadian Idol five years ago, released a full album 4 years ago and has been working hard and hustling ever since.  I know what that is like.

As you many of you know I have the privilege of working with an incredible artist by the name of Luke Dowler.  I have been working with Luke for about 4 years and he was pushing hard for another 5 years before that.  I cannot tell you how many hours Luke has put into performing, rehearsing, mastering the guitar, writing songs, creating videos, interacting online, etc.  I have also put in countless hours making phone calls, landing interviews, blasting links, talking to promoters, working the label, sending e-mails, etc.  I have spent many nights without going to bed at all so we can make deadlines.  Luke has spent many days driving half dead vans across the continent.  It is a crazy amount of work.

Luke Dowler has a new Album coming out on Sept. 18th.  It is crazy good, and we are very hopeful that it will do really well.  When that happens, I’m sure, Luke Dowler will be called a newcomer, an instant success.

Nothing looks easy without a lot of hard work.

p.s. if you are willing to help Luke and I, we would really appreciate it.  Below is his latest video.  They did a great job on it.  If you would be willing to share it/pass it along to some friends, in honestly makes a MASSIVE difference.


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